Mobile Media Marketing (MMM)
What is Mobile Media Marketing (MMM)?
Mobile media marketing is a technique of marketing via social media on mobile devices. Mobile media marketing is an advertising activity that promotes services or products. It makes use of mobile phone media such as sms, apps, or especially social media and covers the features of modern-day technology. It is researched that nearly 71% of users access social media on mobile devices. Mobile devices are replacing desktops/laptops as they come in handy to users; thus, making them an excellent channel for advertising and so social media gets influenced by them. Advertisers find mobile devices more compelling than the web and consider it the best medium for marketing.
Mobile marketing is a multi-channel digital marketing strategy that aims at targeting potential audiences via modern-day mobile features and functions.
How Mobile Media Marketing (MMM) works?
Create the best mobile social media policy by using the following points.
- Amaze your customers with an eye-catchy heading, image, or subject line
- Share visual media or graphics like pictures and videos via social platforms
- Grab social media users through your mobile apps
Mobile Marketing vs Traditional Marketing
Unlike traditional marketing efforts, mobile marketing takes superiority over the fact that most of the users of mobile devices carry them around wherever they go. As a result, location-based services can collect customer data and then offer forms, deals, or promotions based on their vicinity to a store or a place periodically visited by the consumer/customer.
These marketing campaigns can be more targeted and distinctive to the individual user, and should, therefore, be more effective and beneficial for the marketing company. One example may be a marketing campaign that sends food-related coupons to a customer any time they come within half a mile of a specific supermarket.
Traditional marketing is easy to understand, tangible, and face-to-face. When it comes to sales, an experienced salesman may find it easy to communicate with the person standing in front of him. But it costs a lot of money and results are difficult to track as well. It is outdated, less engaging, and not an effective method. Unlike traditional marketing, mobile media marketing is a multi-channel strategy that targets customers anywhere at any time. It is a less expensive method of marketing than traditional marketing and the greatest advantage it offers is it is location specific.
Why do you need a mobile marketing strategy?
Your business needs a mobile marketing strategy because it enables businesses to reach mobile users in specific locations and modify their marketing campaigns accordingly. This is the digital age in which we live! Walk around any major city and you’ll find more than just a few people with faces stuck to their smartphone screens. According to reports, 50% of users’ internet time is spent on mobile devices, which means simply ignoring the advancing growth of mobile is not a good deal. Mobile media marketing opens the door to a global audience.
Types of Mobile Marketing
There are a variety of mobile marketing techniques to try for a business depending upon the factors like your budget, industry specialization, and customer section. These factors determine the success of the strategy. That said, below are some mobile marketing options:
- Mobile App Marketing
- In-Game Advertisement
- Barcodes
- Mobile Banner Ads
- Proximity or Bluetooth Marketing
- Voice Marketing
- SMS Marketing
Mobile App Marketing
Mobile apps allow businesses to include ads in specific mobile application designs. Facebook is an excellent example of ads in an app.
Hire our professionals for in-app marketing including onboarding information about the buying process, promotional offers, and upsell offers to encourage additional purchases. Display targeted messages or notifications to meet your business goals via Analytic Digitals In-App Marketing services. Connect with users and lead business growth. Update your customers with the best latest trends. With Analytica Digitals, build in-app messaging that enhances your mobile app experience.
In-game advertisements
This approach refers to all advertisements on mobile devices that pop up when certain games are opened or in progress. These ads can appear as full-image ads, banner pop-ups, or video ads that show up during loading screens.
Barcode (QR codes)
These barcodes are scanned using the camera of a phone, and then the customers are redirected to the linked site from where they can see more information regarding a particular brand.
QR marketing is one of those easy and secure marketing strategies which are adopted to expand the business. Understand your campaign business better with advanced analytics. Automate most of your work with QR with bulk upload and folder features. Our economical paid plans are tailored for small businesses to large enterprises.
Mobile Banner Ads
These banners are pretty much the same as the ones on the desktop, only that they are adequately smaller to fit on the screens of mobile devices.
Proximity or Bluetooth marketing
With this approach, consumers get location-specific ads enabled from Bluetooth on their devices.
Voice marketing
This is when businesses use computer-produced and automated calls to promote their goods or services. It is up to the customer to decide whether to hang up or listen to the phone call.
Voice marketing includes all tactics and tools that businesses use to market their services and products across voice platforms to keep up with the trend, brands need to create conversational junctions for their audiences through voice design services. Analytica Digitals is a full-service advertising agency that has been dedicated to helping businesses succeed and achieve tangible results. Our professionals have the skills and expertise to facilitate complex result-oriented digital solutions. We are helping brands extend their tone and voice into the digital search space.
SMS Marketing
This method of mobile marketing is, by far, the most common. Marketers use sms to reach out to customers with offers, services, and other relevant information via their mobile devices.
Text Messages can power your company’s sales growth and each text message can create opportunities for you. We have a dedicated team that offers business promotions with leading-edge technology of SMS marketing services. Analytica Digitals provides you with economical rates, fast message delivery, quick response, on-time changes, and delivery reports.
How to Do Mobile Marketing?
Mobile marketing involves following footsteps.
- Research your target customers
- Leverage opportunities on social media
- Set goals
- Run user mobile-friendly campaigns
- Perform location-based marketing
- Consider the unique features of mobile devices
- Offer objectives
Mobile Marketing Best Practices
We are leaving you with some quick mobile marketing tips to make sure you make the most of your mobile marketing strategy.
Be clear and concise:
Words should be used slenderly because mobile devices have small screens. messy and crowded ads will just drive users to scroll past. When it comes to mobile, it’s best to keep things simple.
Optimize for local:
Be sure to remember that most mobile searches have local objectives. Users often use mobile devices to complement their immediate worldly interactions. Like is there a nearby cafeteria that has wi-fi? Optimize for local mobile marketing to make sure you are aligning with users’ queries.
Engage your audience:
The type of audience you’re expecting to reach should influence the kind of mobile ads you use. Are they gamers? Then try taking advantage of in-game ads. Are they young and technology lovers? Mobile Facebook Promoted Posts might be more likely to get their attention.
Experiment with innovative strategies:
There’s a lot of space for experimentation and research when it comes to mobile marketing. Don’t be afraid to test out some ad extensions with your Google Ads Campaigns – try the Google Offers ad extension, or the click-to-call extension, and see how they work for you.
Benchmark your results:
Experimenting is great, but there’s no point in trying new techniques if you’re not tracking your results to see what works and what doesn’t. Always look for new and advancing features and apply them to get attention.
Benefits of Mobile Media Marketing (MMM)
Social media is beaming on every mobile device, regardless of its size and intrinsic technology. You can use the following aspects of social networking for reaching out to a larger customer base.
Convenience:
People find mobile social networks handy over desktops. It has now become a trend to tweet or update status via smartphones and catch up with friends/family.
Familiarity:
It offers customers a feel of personal touch. People find smartphones as personal assets.
Wider reach:
The presence of mobile devices is much wider and more remote than any other device of a similar kind. Thus, providing you with a higher extent of exposure.
Quick response:
Customers’ response is much faster.
Clear-cut strategy:
Mobile marketing can be very well strategies via social media and targeted customers can be reached through geographic data. This may give you an idea of audience behavior.
Action:
You get real-time actions. This gives you an opportunity to focus highly on certain factors and improve other aspects.
Accessible and immediate:
you can reach an audience from anywhere at any time, the fastest way to communicate with customers.
Global audience:
People have mobile phones across the world, so you can reach who you choose.
Multiple channels:
It provides flexibility and an opportunity to reach customers.
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